Seriously, what made LeBron created, make that hour long Program "The Decision"? why couldn't he just leave?

Cleveland the normal way? the way any Professional Athlete leaves a team during Free Agency, they keep silent about it, they don't have to let the whole World know, why couldn't he just use his Twitter Account? LeBron brought this all upon himself, it's like he is asking the entire World to laugh at him and make fun of him, and most of all, hate and despise, loathe him, LeBron pretty much asked for this whole mess to happen.